About JUJA

ACTIVEWEAR TO INSPIRE A MOVEMENT®

JUJA was founded by former investment banker Jen Russo in 2015 as a place for discovery and community. Jen traveled often for work, grounding her trips with visits to local yoga studios. This is where she found fabulous clothes, many created by enterprising women, that made her feel great on and off the mat. She saw an opportunity to bring a curated selection of these fun, independent brands to women everywhere. The result is JUJA Active, a place of grace, sisterhood and infectious optimism.  

JUJA Active’s mission both as a brand and as part of society is to empower women and girls. Empowerment begins with self-confidence; being active and being comfortable in our bodies increases self-confidence. Wearing clothes that express who we are displays and enhances that confidence.

JUJA began its journey to fulfill this social mission shortly after launching its first store. In the summer of 2015, we created a popular yoga series led by renowned teachers where each class benefits a non-profit focused on women or girls. As we grow, we will build upon this movement to develop programs that help women gain additional confidence and comfort in their bodies, particularly when coming back from situations of adversity.

Welcome to JUJA. We hope you love what you find.
 

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