January, 2017

New Year New Career: Yogi investment banker thrives in small business

“A long career in investment banking turned out to be the perfect preparation for Jen Russo to found a new activewear company.”

December, 2016

Fashion Meets Fitness

“Jen Russo started her company in 2015, and since then, has opened three storefronts throughout the country. Inspired by the lack of independent brands recognition among retailers, Russo believed in bringing body-positive clothing to women everywhere, encouraging feelings of self-confidence and empowerment.”

December, 2016

A Give Back Gift Guide

“JUJA Active Mission Tanks: Courage and Self Love help women who have overcome adversity find peace of mind while they find their new beginnings. These tanks fund a yoga program for survivors of domestic and gender violence with the downtown based non-profit organization Sanctuary For Families. “Sanctuary supports women leaving abusive situations and helps empower them to support themselves and their families away from those situations. Empowering women is the essence of our brand and our social mission and so Sanctuary’s work resonates with us,” said Jen Russo, Founder of JUJA.”

December, 2016

10 Health and fitness gifts moms really want

“Mom will never have to worry about a smelly gym bag again with the JUJA Active Save My Bag Weekender. The lightweight bag is waterproof, machine-washable and large enough to stash everything she needs. Plus, it’s stylish enough for the office or a lunch date.”

November, 2016

JUJA Active Opens Third Store in Greenwich

“JUJA Active is expanding and has opened their third permanent location in Greenwich, CT! The new store is located on 160 Greenwich Ave, Greenwich, CT (next to Tiffany’s and Vineyard Vines). Women want to express their personal style in all that they wear, including activewear. The business has seen significant demand in the Connecticut market and Founder Jen Russo and team are excited to be a part of the Greenwich community.”

November, 2016

JUJA brings fashion-forward fitness gear to Greenwich

“Russo prides herself on JuJa’s wide selection that offers something for “every body type and fashion taste.” From colorful, flower power-inspired leggings to basic black ones with shiny silver accents made from recycled bottles, the store routinely carries around 30 brands. Another of the store’s high points is that Russo constantly rotates in new brands, so customers can always find something new, she said. “Activewear can be difficult for a lot of women, so we feel strongly about making people feel great,” Russo said. When you feel great, it’s motivating to work out.”

August, 2016

This Is How You Make A Career 180

“Jen Russo’s journey will give you some serious inspiration. The former financial advisor left her lucrative job in an industry she had worked in for 20 years to pursue her passion and began the curated activewear boutique JUJA Active that is based in Southampton, East Hampton and just opened its first NYC store in SoHo.”

August, 2016

Athleisure looks to take you from summer into fall

“One of the most attractive things about the trend is its accessibility and low barrier to entry: it doesn't require sinking money into investment pieces like Valentino handbags. Instead, it requires owning a pair of leggings, maybe a funky sports bra and a leather jacket.”

July, 2016

Love Yoga? We Found A New Place For Cute Workout Clothes

“JUJA Active focuses on bringing fun, independent brands from across the U.S. into the lives of women searching for pieces that are unique, durable, and less expensive than the alternative.”

July, 2016

Ladies, activewear is not just for the gym anymore

“JUJA joined the athleisure movement to empower females and encourage them to be active and comfortable with their bodies. ”

July, 2016

Here’s What’s Happening In The Hamptons For Fourth Of July

“JUJA Active, the fitness apparel company, will host a fashion show at 5 p.m., before cocktail hour.”

June, 2016

Best Activewear Looks and Trends

“We can't all have marble countertops, but we can definitely all have marble leggings.”

June, 2016

Active Travel Clothes You’ll Actually Want to Wear in Public

“The design of the clothes and patterns are unique to JUJA, and you’d be hard pressed to find a bigger collection of stylish active options.”

June, 2016

Upgrade your Workout Gear with 5 Must-Have Pieces for the Summer

Wear this strappy top on its own or under a tank to add a surprising element to your usual workout look.

June, 2016

Look Hot from Behind

Show off sculpted shoulders and back this summer in the Mia Brazilia Halter Bra Top

June, 2016

Here's the Sportiest Corner on the East End

There’s a new fitness corner in East Hampton that will allow you to sweat at SoulCycle, tone at a Barre class at Elements Fitness and pick up a new outfit from JUJA Active – all within walking distance!

May, 2016

JUJA Active opens second store on Newton Lane, East Hampton this weekend

Curated activewear boutique, JUJA Active opens their second permanent location in East Hampton this weekend, located on 66 Newtown Lane, East Hampton.

April, 2016

Coachella 2016: Shop 50 Festival-Worthy Fashions

Even if you can't make it out for the festival this year, you can still get the Coachella look: Woodstock Hot Pant Legging, Teeki

April, 2016

6 Important Life Lessons Yogis Know

"The state of our body, mind, heart, and even subtle consciousness, in movement and in stillness, are all directly influenced by the state and quality of our breath."

March, 2016

SELF-Approved Fitness Boutiques

Find the best high-tech gym gear and chicest studio-to-street looks at these brick-and-mortar and online shops.

January 20, 2016

Wellness Wednesday: The actual best yoga pants for every occasion

Leggings, yoga pants, tights, whatever you want to call them, you know them, you love them, and you probably wear them more than any other item of clothing in your closet, and for good reason!

December 22, 2015

2016 Wellness Trends

Our wellness predictions are in! These are the 16 top health and fitness trends we'll all be talking about in the year ahead... No. 2 Super Trend Alert: Athleisure. (read on)

November 11, 2015

Yoga-focused Juja Active just opened a pop-up store in Nolita

The brand, which recently launched an e-commerce site and opened a pop-up in New Canaan, Connecticut, last month, just opened a second pop-up on Prince Street and Mulberry Street, which will run through December.


November 6, 2015

Soho's Newest Activewear Store Isn't Just for Gym Rats

Even if you're not the workout type, the new JUJA Active boutique is carrying something for you.

September 22, 2015

Juja Active Joins Activewear Fray Online

Start-up JUJA Active is joining in the activewear boom, launching an e-commerce flagship at today.... [carrying] lesser-known brands, including Noli Yoga, Uintah Collection and Track & Bliss... “[There are] a lot of wonderful brands, but they really weren’t reaching the mainstream consumer outside the studio environment,” Russo said. A devoted yogi, she discovered many of the brands she carries by traveling to yoga studios throughout the country.

August 13, 2015

Women's fitness: sweat in style - Brands and boutiques that bring fitness back into fashion

JUJA Active in Southampton may offer fitness-wear, but not only for those with the body of a Sports Illustrated Model. Featuring a variety of independent activewear brands, the company strives to be “celebratory and empowering,” choosing designs that offer beautiful styles, coverage, and fun for shoppers of all sizes.

July 23, 2015

New stores in the Hamptons to shop in summer 2015

Former investment banker Jen Russo’s passion for yoga has led to her to opening her first store, where she hopes the vibe will be “supportive, nurturing, celebratory and empowering.” In the whitewashed space, Russo will host a series of events this summer, including yoga classes on several Saturdays, with a portion of the proceeds giving back to select nonprofits dedicated to empowering women and girls.

July 8, 2015

Now you can practice yoga in a Hamptons vineyard (for a good cause)

Southampton fitness fashion boutique JUJA Active is hosting a summer yoga series at One Ocean Yoga, which overlooks the stunning grounds of Channing Daughters Winery in Bridgehampton.

June 25, 2015

7 Need-to-Know Hamptons Boutiques, new shops you should visit this summer

A new addition to the Hamptons activewear scene, JUJA is heavily focused on yoga wear and carries about 15 independent brands. Keep your eyes peeled for the first collections from Crane & Lion, Red Tiger and Electric & Rose.

June 17, 2015

How to Look Good While You Work Out This Summer

This floral sports bra from JUJA Active doesn’t only feature a fun silhouette—made from eco-friendly, lightweight material, this bra also offers UVF50 protection and can handle everything from trail running to stand-up paddle boarding.

June 11, 2015

Goodbye, Investment Banking. Namaste, Juja Active

Former investment banker Jen Russo’s passion for yoga has led to her to opening her first store, where she hopes the vibe will be “supportive, nurturing, celebratory and empowering.” In the whitewashed space, Russo will host a series of events this summer, including yoga classes on several Saturdays, with a portion of the proceeds giving back to select nonprofits dedicated to empowering women and girls.

May 21, 2015

New Hamptons Shopping, Beauty, and Fitness for Summer 2015

JUJA Active advertises activewear for “every kind of woman,” including exclusive brands not seen in the United States before.

May 14, 2015

A new yoga-minded activewear boutique is opening in Southampton

“Really, we have a social mission to empower women and girls,” Jen Russo says.